AD/CW: Giovanni Magaña

This campaign introduces Shirley a bold, fun, and seductive character who embodies the spirit of the famous cocktail, except now in a can! Shirley isn’t just a character; she’s a craving—magnetic personality who turns heads and stirs up excitement wherever she goes. With her mysterious charm and playful energy, she’s impossible to forget. This two-phase campaign invites you into her thrilling world, teasing her wild escapades and leaving you wanting more.

Get ready to chase the thrill and see where Shirley takes you. But you must hurry! You’re just about to miss her...

A cherry on top of trouble.

LIMITED EDITION REDESIGNED CANS

BAR RECEIPTS

Does anyone actually take the Customer’s Copy? Dirty Shirley will be leaving thousands of receipts at local bars across the country. Signed for and kissed by Shirley, of course.

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