CW/AD: Giovanni Magaña
AD: Angie Yoo
Foxtrot isn’t just your typical convenience store. It’s a fusion of metropolitan bodega charm with the warmth of your local coffee spot or wine bar. Most importantly, it’s also a streamlined app for easy pickups and deliveries.
However, there are tons of convenience stores and food delivery services in this world.
But Foxtrot’s unique approach and unmistakable ambiance sets it apart, even if it hasn’t hit the big leagues in consumer recognition. We believe it’s about time they unveil their secret weapon.
People are attracted to novelty.
Foxtrot is constantly seeking out new tastes and products, whether under their own production, partner collaborations, small market pickups, or stocking up on trending flavors. For those fueled by a sense of discovery and wanting to try new foods, Foxtrot is there to help connect them all.
Foxtrot's ongoing quest to find and introduce new products encourages consumers to indulge in that curiosity and uncover their next tasteful sensations by following the fox.
ADVENTURE AWAITS - 30’ TV SPOT
FRAME 1
Mason is running around and playing in the forest. He stumbles upon a fox.
FRAME 2
Mason laughs and begins to chase the fox through the forest.
FRAME 3
The fox retreats back to its den and looks back at Mason before disappearing into it.
FRAME 4
Mason curiously looks inside the hole, but he cannot see anything. He decides to climb in.
FRAME 5
Mason finds himself in a winding tunnel with a bright light at the end. He runs toward it with excitement.
FRAME 6
Mason erupts from his pillow fortress in laughter. A woman’s voice comes from downstairs.
Mom: Mason! Food’s here!
FRAME 7
Mason goes downstairs and grabs the Foxtrot bag. He runs away with it.
FRAME 8
Mom: Mason where are you going with that?
Scene blurs into Card.